|
 |
| The question & the solution |
|
|
|
|
 |
|
 |
|
 |
|
 |
| |
So, why aren’t more firms offering one-stop shopping services and of those that do offer such services, why haven’t they been able to successfully deliver the message to the consumer? The reasons are varied, but they can be summarized in a few significant points:
Firm owners are unable to quantify the financial benefits to the company or analyze the positive impact on their clients and their agents. Companies remain focused on their core business and fail to successfully coordinate, implement and manage ancillary usage offerings. Owners lack the time and focus necessary to identify, contract, and integrate ancillary service programs into their real estate operations. Firm owners look at related services as a “nice extra” failing to see the major revenue opportunity or the significant consumer satisfaction benefit. Firm owners fail to show their clients the benefits of one-stop shopping or provide some incentive for their own agents to utilize the programs. Companies lack the resources to obtain the technology necessary to facilitate automated transaction and vendor management programs.
|
|
| |
The solution to the above-mentioned challenges lies in a management services and consulting company established specifically to develop, implement, market and manage ancillary service business for real estate brokers.
| Don Bonnell and Dennis Gordon formed RE Consumer’s Choice™ Management Services as just that company. The two real estate professionals have more than 40 years of combined real estate experience. Moreover, their professional backgrounds cover the full spectrum of ancillary service implementation and management. Both have held positions as operating officers of major real estate companies with successful track records in ancillary service capture rates. It is this proven knowledge and skill shared by the two founders that serves as a key element in the successful development and implementation at the real estate firm level. Mr. Bonnell and Mr. Gordon’s experience delivers another factor intrinsic to the company’s success and that is effective marketing of the ancillary programs to clients and agents to ensure acceptance and usage.
| Most importantly, the ongoing professional management of ancillary services by RE Consumer’s Choice™ allows the local broker to keep their focus on their core business of real estate operations. |
|
|
|